OTBA ANNOUNCED AS CREATIVE PRODUCERS OF ‘COME ALIVE!’
THE GREATEST SHOWMAN

LONDON, 11 June 2024: Award-winning creative production company Outside The Box Amusements (OTBA) has been announced to produce ‘COME ALIVE’ The Greatest Showman.

Appointed by TSG Entertainment, Simon Hammerstein will be the creative director of the circus spectacular inspired by the Twentieth Century Fox Motion Picture The Greatest Showman featuring all the hit songs of the movie, set to open in London this Autumn.

OTBA are renowned for crafting unique, live theatrical experiences. They most recently worked with musical legend Usher on his sold-out Las Vegas and Paris Residencies, and their innovative New York theatrical dining experience Queen of the Night won a Drama Desk Award for “Unique Theatrical Experience”.

OTBA’s team has also led creative direction and production for various Cirque du Soleil shows, perennial New York Times Critic’s Pick Big Apple Circus, projects for Franco Dragone in Vegas and Macau, as well as experiences at Disney’s Hollywood Studios.

Alongside their theatrical productions, OTBA have worked with top international brands such as Prada, Perrier-Jouët, Sotheby’s, American Express, Ray-Ban and Virgin to deliver world-class custom-made experiences across the globe. They have additionally produced private events for Marc Jacobs, John Legend, Katy Perry, Met Gala, Formula 1, Toronto Film Festival, The White House Correspondents’ Dinner, Bloomberg and many more.

OTBA is an independent production company based in the UK and US.

It was founded by Aasim Chaudhri, Simon Hammerstein, Andrew Katz, Richard Kimmel, Giza Selimi, and Randy Weiner.